Digital Campaign Toolkit

01 — Project details

Down-ballot candidates often run digital campaigns with no in-house digital support and no consistent brand system — which shows up fast in disjointed, low-performing social content. I built the templates, guides, and tools to fix that — helping candidates produce effective content.

02 — Creative process

I designed a modular system rather than one-off graphics — endorsement announcements, fundraising pushes, campaign kickoffs, rapid response, and social quote cards — so any candidate team could plug in their name, photo, and message and launch on-brand content in minutes, not days.

03 — Creative process

Alongside the templates, I built onboarding guides and best-practice resources to reduce the technical learning curve, plus workflows for Meta verification and ad account troubleshooting so teams weren't blocked before they even started.