A multi-channel story developed in partnership with Marketa Daley for Patagonia’s Fall 2023 Global Content Marketing supported the introduction of new and redesigned hike and camp styles in the Outdoor Everyday collection.
02 — Creative process
We wanted to tell their story authentically, in the family's own words. I led story development, creating a multi-channel approach that included video, photos, and animated illustrations from the family's experience.
We led with daily-life snapshots—morning routines, snack breaks, camp games—to convey intimacy and relatability. Creative emphasized authentic human connection and the family's resilience and resourcefulness to navigate the trail with 3 kids under the age of 5.
03 — Results
One of the most impactful Kids' global marketing stories to date, this story received over 2 million organic social views. The final creative stretched across social, web, and print.
This site uses cookies
By using this website, you agree to the use of cookies.
