01 — Background
When Georgia entered into a runoff in 2021, I knew that the only way we could win was by maintaining enough momentum to drive fundraising and mobilization efforts.
02 — Approach
I set an ambitious goal to scale the email fundraising program by 20% and increase the visibility, reach and impact of DPG's messaging on organic and paid.
Email Fundraising
I built and oversaw an aggressive and dynamic email fundraising program, driving historic engagement and record breaking fundraising that fueled Georgia's runoff wins. Utilizing first-person appeals directly from President Joe Biden, Senator Ossoff and Stacey Abrams we more than doubled open rates and donation. Email topics focused on issue areas, such as voting access, and critical campaign and election deadlines.
Direct Response Ads
Direct response ads were a key driver in scaling the Democratic Party of Georgia's email program. Through a hyper-targeted strategy, we rapidly grew our list with high-value acquisition and re-engaged lapsed donors—fueling both short- and long-term fundraising success.
$140,000 raised with a 348% ROI, making it one of the most cost-effective acquisition efforts.
70,000 new supporters acquired, rapidly expanding our donor base.
69% donor retention rate from acquired names.
The digital team played a key role in fueling the party's organizing efforts. We mobilized supporters for rallies, recruited volunteers to connect with voters, and built a seamless bridge between digital engagement and real-world action—turning online enthusiasm into on-the-ground momentum.
Organic Social
If we're going to flip the US Senate blue, we need everyone to get involved -- and yes, that means YOU. Volunteer for the Georgia Democrats at the link in our bio.
Meow is the time to vote for $2000 stimulus checks, health care, a new Voting Rights Act, and a green economy.
Link in bio to find a drop box for your absentee ballot or your polling location on election day!
Get out and vote, not only for yourself, but for the future of our children. georgiademocrat.org/vote